I build and maintain the WooCommerce, WordPress, and PHP systems e-commerce businesses run on — checkout, integrations, performance, and the automation that keeps operations moving.
12+ years building production WordPress, WooCommerce, and PHP/Laravel systems. Two plugins published on WordPress.org. Now pairing that senior judgment with AI-assisted development to ship reliable solutions faster.
Not just claims — plugins I built and shipped to the public WordPress.org repository, where they passed review and are used on live stores today. Every item here is one click to verify.
Role-based pricing and custom price lists for WooCommerce B2B, wholesale, and VIP stores — logged-in customers automatically see their assigned prices across shop, cart, checkout, and order emails.
Detects WooCommerce operational issues — failed and stuck orders, payment failures, checkout configuration, inventory, and environment diagnostics — and surfaces them on a single health dashboard.
A track record across agencies, product businesses, and freelance work — WordPress, WooCommerce, Laravel, APIs, and enterprise integrations.
Thomas Bennett Group · Remote
Quest Technology International · Medley, FL
Upwork (Freelance) · Remote
Center for Government Development (CGD) · Artemisa, Cuba
University of Computer Science · Havana, Cuba
Bachelor’s in Computer Science — University of Computer Sciences (UCI), Cuba · 2008–2012
Authorized to work in the US for any employer.
12+ years of hands-on production experience across WooCommerce, WordPress, PHP/Laravel, APIs, performance, and automation.
Each project represents a real business challenge solved with WordPress, WooCommerce, or PHP — not just a visual redesign.
WooCommerce Performance Audit & Checkout Optimization
Diagnosed and resolved critical WooCommerce performance issues causing high checkout abandonment at a seasonal high-traffic fireworks retailer — cutting page load times from 8 seconds to under 2.
Automated Inventory Sync from Supplier CSV Feeds
Built a custom WooCommerce plugin that automatically syncs product inventory from supplier CSV feeds — eliminating hours of daily manual data entry and largely eliminating overselling.
WooCommerce Operational Monitoring, Alerting & AI-Assisted Diagnosis
WRN Store Monitor is a WooCommerce monitoring plugin I designed, built, and published to WordPress.org. It helps store owners detect operational problems earlier — failed and stuck orders, payment failure patterns, checkout configuration issues, inventory gaps, and environment risks — and surfaces them on a single health dashboard with alerting and AI-assisted triage.
A Vue SPA + WordPress Payroll System for a Behavioral Health Clinic
Designed and built a custom payroll management application for a behavioral health clinic — a Vue.js single-page app embedded in WordPress that manages patients, workers, and role-based rates, and generates detailed PDF pay stubs and payroll reports.
ERP–WooCommerce Bi-Directional Inventory & Order Sync
Built a reliable bi-directional sync between WooCommerce and Beghelli USA's ERP system — keeping product data, inventory counts, and order statuses accurate across both platforms without manual data entry.
Automated Daily Vehicle Inventory Import from Dealer Feed CSV
Built an automated WooCommerce vehicle inventory importer that processes daily CSV feeds from the dealer management system — keeping the public listing site accurate without any manual effort.
Custom REST API for Real-Time Pricing & Inventory from ERP
Built custom WooCommerce REST API endpoints that fetch live pricing and inventory from a wholesale ERP — enabling real-time product data on the storefront without cron-based sync delays.
Custom Dunning Workflow for WooCommerce Subscription Renewals
Built a custom dunning and payment-recovery workflow for WooCommerce Subscriptions that significantly reduced involuntary churn — through smart retry logic, customer communication sequences, and graceful access management.
A Self-Built Platform to License, Update & Document My Commercial Plugins
WebReadyNow is my own WooCommerce agency and product platform. I designed and built the entire system that packages, licenses, updates, and documents the commercial WordPress plugins I sell — the same infrastructure now running two plugins published on WordPress.org.
A selection of WooCommerce stores and websites I’ve built or worked on — every one is live and one click away. This is a sample, not the full list.
AI hasn’t made developers less valuable — it has raised the bar on judgment. Boilerplate and first drafts are now cheap. The hard part — understanding the business, validating what AI produces, debugging messy production environments, and shipping something that actually holds up — is where I work. I use AI as a force multiplier and stay accountable for every line that reaches production.
Spec first — I define the requirement, edge cases, and success criteria before generating a single line.
Generate and accelerate — AI drafts boilerplate, refactors, and explores approaches so I iterate in hours, not days.
Review every line — I read, question, and correct AI output. I never ship code I can't explain or defend.
Verify against reality — I test real WooCommerce flows, order states, and edge cases before anything goes live.
Understanding business context and stakeholder requirements
Production debugging across messy, real-world plugin environments
API architecture decisions and data-mapping strategy
Security review, input validation, and safe data handling
Testing real user flows, edge cases, and order scenarios
Clear communication and translating tech for non-technical teams
What you get when you hire me: a developer who ships faster with AI and owns the reliability of the result. This is the same approach that produced two plugins now live on WordPress.org and the production client systems in my case studies — AI for speed, 12+ years of WooCommerce/WordPress judgment for what actually works in production.
Real feedback from business owners and teams I’ve helped with WooCommerce, ecommerce, and custom development work.
Yariel Gordillo provides us excellent advice and immediately demonstrated top-level knowledge of our web needs and recommended pinpoint solutions which has already paid dividends. We highly recommend Yariel for any company needing to expand their online presence and E-business growth by providing end-to-end results!
I had a great experience partnering with Yariel on the development of a custom payroll application. He brought strong technical knowledge, clear communication, and a practical understanding of how to build software that supports real business operations. He was reliable, detail-oriented, and a valuable development partner throughout the project.
We had a very positive experience working with Yariel. He is knowledgeable, responsive, and understands the needs of product-based businesses. He helped us with our ecommerce website and technical setup, including important details related to products, customers, and business operations. If you need a reliable WooCommerce or ecommerce developer in Miami, Yariel is a great choice.
I am a Lead WordPress, WooCommerce, and PHP/Laravel developer with 12+ years of experience building websites, custom plugins, themes, web applications, and business-focused e-commerce systems. My work is focused on practical technical solutions that help businesses operate better: checkout improvements, performance troubleshooting, third-party and enterprise integrations, custom workflows, automation, and reliable backend tools.
Over the years, I have worked on real production websites where the challenge is not only writing code, but understanding the business process, debugging messy plugin environments, safely deploying changes, and making systems easier for teams and customers to use.
Today, I use AI-assisted development tools to move faster — but my core value is knowing what to build, how to test it, and how to make it work reliably in a real business environment.
12+ years across WordPress, WooCommerce, PHP/Laravel, MySQL, REST APIs, and SAP Business One integrations on real production systems.
Business-critical WooCommerce systems: checkout, subscriptions, integrations, automation, and backend reliability.
Diagnose first. Plan the cleanest solution. Build it properly. Test edge cases. Deploy carefully.
Using AI as a productivity layer while applying senior judgment to validate, test, and ship reliable solutions.
I’m open to full-time and contract roles, and the occasional interesting project. Tell me what you have in mind — I’ll get back to you.
