WebReady Now
White-Label Client Portal with Analytics & Performance Dashboards
Skills applied to this project
Built a white-label WordPress client portal plugin for a web agency — aggregating Google Analytics traffic data and PageSpeed scores into branded, self-service dashboards for each of their 40+ clients.
What was the problem?
WebReady Now is a web agency managing 40+ client websites. They were spending hours each month manually pulling Google Analytics and PageSpeed data into custom PDF reports for each client. Clients kept asking for more frequent updates. The team wanted a way for clients to view their own data without needing Google account access or waiting for a monthly report.
How I solved it
I built a custom WordPress plugin that adds a front-end client portal to the agency's WordPress site. Each client gets a unique login and dashboard. The plugin uses the Google Analytics Data API (GA4) and Google PageSpeed Insights API to fetch data per client, caches results in transients to avoid API rate limits, and displays clean dashboards with traffic charts, Core Web Vitals scores, and performance trends over time.
Measurable results
The agency eliminated their monthly PDF reporting process entirely. Clients now check their own dashboards on demand. Client retention improved — clients who used the portal regularly renewed at a higher rate. The agency now offers portal access as a paid add-on to their monthly retainer plans.
- Monthly PDF reporting process eliminated (saved 15+ hours/month)
- Clients self-serve analytics and performance data on demand
- Portal access converted into a recurring revenue add-on
- Client retention improved among active portal users
- 40+ client sites connected in the first 3 months post-launch
Technical highlights
- Custom WordPress plugin with multi-client data isolation
- Google Analytics Data API (GA4) integration with OAuth 2.0
- Google PageSpeed Insights API integration per client domain
- Transient caching layer to manage API rate limits (1hr TTL)
- Front-end dashboard with Chart.js for traffic visualization
- Role-based access: agency admin view vs. client-only view
My process applied to this project
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Diagnose
Understand the real business problem, user flow, and technical constraints before touching code.
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Plan
Choose the cleanest technical approach, identify dependencies, and define what success looks like.
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Build
Create custom WordPress/PHP solutions, plugins, integrations, or automations using best practices.
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Test
Validate edge cases, staging behavior, logs, checkout flows, order statuses, and user roles.
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Deploy
Release carefully with rollback awareness, staging verification, and clear documentation.
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Improve
Monitor, optimize, and refine based on real usage, client feedback, and production behavior.
Tech used in this project
How AI accelerated this work
AI tools helped me review error logs, trace query patterns, and generate diagnostic hypotheses in minutes rather than hours — so I could focus on fixing, not searching.
I used AI to audit integration logic, catch silent failure paths, and validate that custom hooks would hold up under different WooCommerce states before going live.
AI-assisted documentation made the final plugin handoff clear and actionable for the client's internal team — reducing support questions after delivery.
Have a similar challenge?
I help e-commerce teams solve the technical problems that cost them time and revenue. Let's talk about yours.
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